Today, I’m proud to announce the launch of TalkToSales (www.talktosales.com), which pioneers a new way people can interact with computers.
When you watch science fiction movies like Star Trek, people are often shown talking to computers rather than typing to them. And when visuals like maps and diagrams are useful for the conversation, the sci-fi computers show them exactly when they’re relevant.
This makes a lot more sense than the way we currently interact with software.
As humans, we’re wired to exchange information by talking and listening, not by typing and reading. But our interactions with computers to date have largely been limited to typing and reading, because until last year, computers weren’t able to have spoken conversations with us well enough that it felt natural. So, we’ve had to build software that relied on interactions with mice, keyboards, and touchscreens, instead of more natural spoken conversations.
These constraints were at their most extreme a few decades ago, when underpowered computers and displays forced us to interact with software through command-line interfaces (CLIs). But as computers and screens got better, most software quickly moved to easier-to-use graphical user interfaces (GUIs). GUIs are a lot better than CLIs, but they can still be awkward — navigating nested menus with hundreds of buttons is hard and slow. This is especially the case on phones, where small screens make it even harder to interact with complex software.
But now, just like the graphical part of the Star Trek computer was unlocked a few decades ago, making navigation through GUIs possible, the voice part was unlocked last year, with AI finally able to have natural spoken conversations with people. And now that the “Star Trek computer” is finally possible, we have the opportunity to reimagine how software should work — both how we can use it by talking to it, and how the graphical parts of it should look now that they can be focused on displaying information instead of showing buttons and other things for users to click on and type into.
But so far, we’ve barely begun exploring what has become possible with voice-controlled software.
The AI apps themselves — primarily ChatGPT — have allowed people to experience talking naturally to AI. And a number of companies have begun automating business phone calls with AI systems as well. But very little has been done so far in integrating rich, graphical software with voice AI in ways that realize the vision of the “Star Trek computer”.
We believe one major place this needs to happen is the Web.
Of course, desktop software still exists and would be far easier to use with voice controls, and smartphones would be much nicer to use with smart voice control as well. (Hurry up, Siri 2.0!) But ever since the Internet and cloud software revolutions happened, much of humanity’s interactions with software — and our interactions with each other, when mediated by software — happen through the Web.
So, the question we set out to answer with TalkToSales has been — “How should the Web work now that it’s possible to talk to computers?” This has led us down some paths that were quickly obvious, and down others that we only uncovered along the way.
Initially, like many entrepreneurs today, we were focused on automating business phone calls. This is a niche where voice AI can create value very quickly by replacing “press 2 for customer support, press 3 for returns” type systems and handling repetitive calls that human call center workers would otherwise have to spend time on.
But we realized that in many cases, these phone calls are only happening in the first place because people aren’t able to get their needs met through a website. This could look like anything from an e-commerce customer with a question about a product needing to dial a support number, to a businessperson shopping for software needing to schedule a sales call to learn enough to evaluate a product. In any case, this kind of “wait on hold/schedule a call” flow is awkward, time-consuming, and frustrating.
And in the case of a website telling visitors to call a phone number to accomplish something, it’s also bizarre to see a 1990s technology (websites) have to redirect users to an 1800s technology (telephones) to get something done.
All too often, the hassle of getting on a call with a person – and the knowledge that it’ll be impolite to leave early even if the call is a waste of time – deters people from getting on a call at all, leading to unfulfilled needs for them and lost sales for businesses.
We realized something here wasn’t right — why were we working on using AI to automate the phone calls that people were often placing when a website couldn’t meet their needs, when we could work on making the phone call unnecessary in the first place?
Why shouldn’t we instead turn the website INTO the call?
Thus, TalkToSales (T2S) was born.
What we are launching today is the first product that can make a website have a real conversation with visitors. The conversation can use any AI voice you want, and even a photorealistic video avatar (our demo uses my face and voice), an animated character, or no video representation at all if you want to keep it simple. T2S can also be used in text input and/or output mode for users who are in quiet places or want privacy.
T2S works with desktop browsers as well as with mobile ones — where it can be particularly useful in helping users have a rich interaction with a website despite the limitation of a small screen.
T2S bolts on seamlessly to existing web pages and can give users live tours of a page during a conversation, scrolling and navigating around to show content as it becomes relevant. It can even navigate around complex web apps while talking to users, allowing for live customer support, onboarding, etc. — or other use cases like helping users comparison shop on an e-commerce page.
As well as navigating around websites, T2S can show off dynamic slides, including visual assets like images, videos or even things like animated 3D diagrams, as they become relevant to the conversation. The materials available as visual assets can be customized to each use case.
T2S is also configurable with custom knowledge bases, style guides, and more, so that the AI can execute faithfully on any company’s goals and stay on-brand. This includes the degree of “improvisation” allowed, so that companies in sensitive industries can ensure the AI doesn’t make anything up, but less sensitive use cases can allow more freedom for a wider-ranging conversation.
T2S also includes the ability to book conversions right inside a conversation. For a software product, a conversion might be a prospective customer booking a follow-up call with a salesperson. For e-commerce, it might look like an immediate purchase. In any of these cases, a customer can commit to a call, purchase, or other conversion event without even leaving a T2S conversation. Time kills deals, and T2S ensures that appropriate conversions are offered proactively to customers before they have a chance to leave the page and forget to follow through.
T2S also supports qualifying leads right through the conversations it has with visitors. It would be counterproductive to encourage every single visitor to book a sales call, and waste a sales team’s time with low-intent or poor-fit leads. It would also be counterproductive to talk to a prospective investor as though they were a prospective customer, or to talk to a prospective recruit as though they were a journalist.
T2S supports asking visitors relevant questions to learn what kind of interaction it makes sense to have with them, and driving them to the conversion event that’s most appropriate for them, whether it’s an immediate purchase, a follow-up call, a mailing-list signup, or nothing at all. Websites are one-size-fits-all, but a T2S interaction – including the dynamic content as well as the conversation itself – can be completely customized to each visitor.
Moreover, the dynamic, flexible nature of a T2S conversation doesn’t just make for a better experience for web visitors and more conversions — it can also be hugely beneficial from an analytics perspective. Traditional web analytics are extremely limited by the constrained nature of a user’s interactions with a traditional website. When a user uses a GUI web app, the main trace they leave is the pages they visit, the time they spend on them, and where and when they scroll and click. That can only tell you so much about what people are actually hoping to get from your website, and if they’re getting it or not.
The advantage of T2S is that having a real conversation with someone is inherently much more informative than recording how they read a “brochure” style web page. And T2S offers full transcripts of users’ conversations – updated live as they happen – so it’s possible to see exactly how visitors are interacting with a page in real-time. By seeing what visitors ask about, seeing what answers and content are offered to them in exchange, seeing if they express satisfaction or frustration, and why, it’s possible to get a deep, rich view into customer preferences and needs, including which needs are being unmet.
T2S AI is also able to automatically identify trends in users’ conversations and surface problems, unanswered questions, and unmet needs, offering a constant finger on the pulse of a business. In this way, T2S essentially becomes an always-on user research interview with every single user who opts into the conversational experience on a business’s website, yielding insights for the business’s leaders that are comprehensive, nuanced, and always up-to-date.
In addition, T2S offers one other feature that we believe will change how people interact with each other over the Internet: when a web visitor is having a conversation with T2S, a representative from the company behind the web site reading the live transcript can choose to “call” the visitor. If the visitor accepts (in voice-only mode, or with video on), the company’s representative replaces the AI avatar and is able to have an audio or video call with the visitor instantly. In this way, the company’s founders, salespeople, etc. can actually jump in live and interact with users as they browse the website.
This is exactly what physical-world shopkeepers have always done, but it has never before been possible with online businesses.
Now, customers will be able to make an instant connection with the people behind a T2S-powered website, which we expect will hugely increase the number of customer conversations businesses can have. For businesses for whom the rate at which web visits convert to conversations is an important factor in the performance of their sales funnel, we expect this functionality will significantly increase the number of web visitors that make it to a conversation, then all the way down the funnel to a purchase.
Among the features of TalkToSales, we see the AI-powered conversation functionality and the ability to transition to a human conversation as being complementary to each other. Web visitors are often deterred from attempting to talk to a real person because getting through to someone is often hard, and even when it isn’t, it’s a big mental jump to go from passively browsing a web page to interacting with a real live person who you have to maintain a certain degree of composure in front of. It’s also intimidating to get on a call with a person that you don’t know you’ll want to stay on, since it’s impolite to hang up suddenly.
Talking to an AI is much easier to initiate, and has much lower social barriers, since there are lower stakes to the interaction and it’s not impolite to hang up suddenly. But if an AI conversation goes well, it can be much more natural to transition to talking about the same thing with a human, compared to going straight from browsing the web to a human conversation. In this way, T2S can create a smooth on-ramp from web browsing to the human conversations that drive closed deals.
In fact, the benefits go both ways: web visitors can get a better sense of a business’s offerings by talking to the AI before committing to talking to a person, and the company’s representatives can use the live transcripts of AI conversations as a filter to decide which web visitors are worth allocating a human to talk to. In this way, we see T2S as not just an AI guide, but also as a way to let people connect with each other to do business over the Internet more smoothly and efficiently.
We think TalkToSales can be useful for a number of use cases out of the box.
The one we’ve focused on the most to date — and which you can see in our demo — is for websites of businesses that are selling something, where the website is a significant touchpoint in customers’ purchasing decisions. This could be a software business, where T2S could help users understand the software product and give them a live tour of it — just like what you see in our own demo. Or it could be an e-commerce site, where T2S could help users comparison shop — imagine a Home Depot man in an orange apron helping you shop on their website for specific tools or parts. Or it could be an insurance webpage, where T2S could help users compare policies and get to a purchase — maybe the avatar could be Flo for Progressive or the gecko for Geico. It could even be something else entirely, like an apartment building’s website, where users could take virtual tours of different apartments and ask questions, while being “shown around” by a T2S avatar.
T2S could also be useful for post-purchase situations — one we’ve talked a lot about is using it as a guide for complex software products. Imagine Microsoft Clippy (remember that?), but that actually works, and can show users how to use Excel, or Salesforce, etc., and even take actions for the user based on spoken requests — “Can you please make this row bold?”, etc.
The sky is the limit!
Today, you can try a fairly simple example for yourself on our website – www.talktosales.com
Our demo uses a video and audio clone of me, Alex. It qualifies you as a lead for Talk to Sales, and directs you to an appropriate conversion event depending on how it qualifies you. It shows you around our simple landing page as product details become relevant to the conversation, and it shows dynamic slides with images and video sourced both from our library and from Internet stock photos, as relevant to the conversation. For real use cases, we’d expect to be using company-approved libraries of assets rather than stock photos, of course, but bear with us for the demo :).
We’ve been working on this demo for a few months now, partially as a way to prove to ourselves that our vision was really possible with today’s technology. It was very hard to pull off with today’s tech, but it’s working, and it’s quite a compelling experience if you ask me — see for yourself! What else is encouraging is that all of the underlying AI technology is improving at a blistering rate, so what you see today is the worst T2S is ever going to be.
Now that we’ve proven that this approach works, we’re moving on to commercializing it. Specifically, we’re now looking for three VIP early customers with whom we can deploy TalkToSales on their landing pages (or in a specific flow on their site, e.g. a checkout experience). Our goal is to choose three companies for whom there’s high potential of increasing revenues with a richer, more personalized web experience, and a smoother on-ramp from web visit to human conversation and/or purchase.
Since T2S is a brand-new product, we have no data on revenue lift yet — so we’re extremely motivated to make our first three customers insanely successful by lifting revenues by as much as possible.
We’re expecting these first implementations to be very hands-on — we’re willing to customize T2S to your specific use case to a significant degree, and we’re happy to handle all the technical dirty work ourselves. We’ll also make our initial implementations low-risk from an economic point of view (let’s talk details if you’re interested) and from a technical one as well — for example, we can show the T2S module to just a small percentage of your web visitors initially, and ramp up from there. And if T2S ever goes down, visitors will still be able to use your website exactly how they could before.
If you’re interested in exploring being one of our first VIP customers, please reach out at alex@talktosales.com or book a call at http://book.kolch.in
And if you or your company aren’t the right fit, but you know someone who might be interested or even just curious, we’d really appreciate it if you show them this post and/or our demo!
We believe that augmenting websites with natural, conversational experiences that include smooth on-ramps to reaching a human or making a purchase will measurably lift revenues for many companies that do business online.
We’re looking forward to proving it with our first customers.





